What is social media marketing (a.k.a. SMM)?
Social media marketing involves creating branded content for, and engaging users on, third-party platforms like Twitter, LinkedIn and Facebook, as well as your company’s blog. Marketing through branded content is also referred to as content marketing.
Is social media marketing right for your business?
Almost every business – B2B and B2C companies – can benefit from social media marketing, even those in industries you might consider “boring.” If you’re having trouble brainstorming interesting topics for social media, LP Media Group can help you identify and create compelling content for your customers.
While nearly every company can benefit from SMM, it is not a quick-fix solution for a struggling company. Just as it takes time and effort to build trust with customers in person, social media and blogging takes time and effort to achieve similar results online.
What can SMM do for businesses?
Social media marketing enables companies to:
- Position their organizations and employees as thought leaders
- Build credibility and rapport with customers and prospects
- Increase inbound leads
- Enhance customer experience
- Support search engine optimization efforts
How does LP Media Group help?
With a research-driven and analytical approach, we assist businesses with social media marketing from strategy creation to execution. This includes:
- Identifying useful, interesting content topics for your audience
- Prioritizing advantageous social media platforms
- Writing and publishing of blog articles
- Creating profiles on social media platforms
- Maintaining and monitoring social media accounts
Are you ready to take your social marketing to the next level? Contact LP Media Group today to get started.